After researching it for a semester I found the trait that allowed astrology to survive and thrive thousands of years was its ability to be an identifying factor for individuals and their problems. Whether it be ones own shortcomings or relationship troubles, people have looked to astrology for the definite answer. Astier’s main goal is to give power to the consumer to determine their own destiny. It does this by selling products to combat the negative traits of start signs. The focus of each package is the uniquely made collage that combines the animal or symbol most associated with the sign and the negative trait that the product is combating. The color of the package matches the brands theme as well as the color of the sign and the aesthetic matches that which is popular among astrology enthusiasts.