Blush is a brand that sells holographic contact lenses that enable you to watch events up to 10 minutes into the future. Blush creates a solution for awkwardness, shyness and social anxiety as you can watch peoples responses to your actions and avoid situations where you may embarrass yourself. Anxiety effects 1/4 adults so the contact lenses may have a high demand as they could be used as medical alternatives and would be a short-time solution for social anxiety. The contact lenses dissolve after 10 minutes so there is no plastic waste, there would also be a high demand as they are a one time use product. The branding relies on a friendly attitude and playful imagery. My packaging design follows the simplistic principles of Blush and has a minimalistic style and a semicircle dye cut to add interest to the rectangular box.