The book focuses on the two mainstream parties in Germany, the CDU and the SPD, which started out as opposing, even hostile parties, but are currently blending their visual and content identities ever more unrecognizably. The book traces the origins of this blending and examines the extent to which the visual identities of the two parties converged in terms of external design between 1945 and 1990 and who was in charge of the design and when.
Beginning in 1945 at the "zero hour", the book leads in the individual chapters through the contemporary events of the Federal Republic of Germany up to the year 1990. The historical cross-section illuminates the socio-political contemporary events that form the basis of the respective election campaigns. The political election posters are the focus of the study.