Ni Sawa Hasa!

Ni Sawa Hasa! Magazine
(Paraphrased- not translated!) Kiswahili expression for "couldn’t be better!".

Taking its name from a very optimistic 1980s East African Sportsman Cigarettes advertising slogan, the magazine title aims to revive and give continuity to the campaign's enthusiasm.

Formatted as an identity monograph and existing between the intersection of analog and graphic Illustration, the thesis employs multiple stream of conscious comics, collages and multilingual texts based on the fragmentation of identity and aesthetic heritage that accompany migration and the diaspora experience. Born in Nairobi, Kenya and studying in Germany, Gichuhi aims to initiate an introduction to what may found a design theory. Her practise is guided by  European design methods and how these intersect with Pan-African media histories and support intercultural design as a whole.

Ni Sawa Hasa! Is now a part of the Kunsthochschule Kassel (Art University of Kassel) Library.