Variable Fonts in Context of Graphic Design

We live in times of digitalisation and constant progress. New media are changing the ways we communicate with each other and as designers with society. And with technical progress, our most important means of communication — the written word — is also constantly evolving. This project deals with new developments in the field of digital typography: Variable fonts are fonts that can be interpolated linearly. The typeface itself is now dynamically formable.

But to what extent are variable fonts relevant for us as designers? What does the future of typography look like? Through active discourse with experts, relevant questions are illuminated. Experiments serve to explore the future perspectives of the format. The focus lies on automated adaptation and reaction of typography to it’s environment. Several reactive posters explore the interface of graphic design, micro typography and programming.