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Written in Stone Jaap Smit Call for Creatives
Written in Stone Written in Stone
Written in Stone Written in Stone
Written in Stone Written in Stone
Written in Stone Written in Stone

A project about the contrast between company values and reality. The idea is to help companies keep their written values by using the rituals and indoctrination of religion. I noticed that the marketing values of several companies are in heavy contrast with what is happening in reality. They need to be reminded, weekly, what their written values are. Chanting and singing them with each other. Do this until they remember them during a business deal and ideally break off a deal because of their values.